PRINT & CONCEPT
ACTIVE ALIEN. BRINGING
the CONTEMPLATION TO
THE daily routine.
FASHION
Concept development & PRINT DESIGN
Stop. Look. Wonder.
| Open your eyes "Is it a real art?" I took part in developing the concept and prints for Active Alien cloth brand because there was a challenge to create a unique approach for the brand representation and vision for upcoming collections. The name Active Alien was brought by the owner of the company and I was challenged to make up a storytelling to make it exciting and desirable for users. As an archetype this brand matches well with strategy for The Outlaw branding character: standing for freedom, differs from others (alienated in a good way) and establishes own's life statement. |
waist bumbags
Active Alien Red
3146
р.
4990
р.
Comfortable and styled Active Alien's waist bumbag is suitable as for women same as for men. Suitable for sports and everyday use, thanks to durable and waterproof premium nylon, as well as waterproof zippers and PU lining, it will keep the color and shape of your bag for years to come. This compact yet capacious bag will store everything from your smartphone / wallet to a 0.5L bottle of water. And two small secret pockets inside and outside are convenient for storing small valuables. The Active Alien belt bag has an adjustable strap up to 83 cm with a strong and secure buckle, which allows it to be worn both on the belt and over the shoulder.
Active Alien's bags have unique pop-art prints that will add to the look special feature and character. The RED USSR print will make you smile by hidden humorous references to the Soviet past and also allow you get closer to contemporary art and carry it actually with you.
Active Alien's bags have unique pop-art prints that will add to the look special feature and character. The RED USSR print will make you smile by hidden humorous references to the Soviet past and also allow you get closer to contemporary art and carry it actually with you.
mood board
| About prints and the idea My idea for the brand was to show a correlation between unexplored outer space and contemporary art as both not a straight forward things to understand for public; also, the brand speaks to people who wants to differ from the crowd by wearing meaningful cloth items. I have developed and designed several prints for waist bumbags with the idea to bring contemporary art on streets and provoke moments of contemplation in crowdy public trasport. |
BLUE PRINT BAG
The Blue print was devoted to the immensity of ocean exploration in relation to the same immensity of outer space exploration. Blue things are combined togheter to create new matches and meanings that provokes us to fantasize about unknown and incomprehensible.
| How aliens get born? The Egg print was devoted to the Christmas collection and meant to arise eternal questions «What came first the chicken or the egg?» and «Where do people come from?». |
The RED print is devoted to the Soviet Union nostalgia and combaines remarkable signs of the epoch: Lenin, matreshka, red traffic light, Red Square, «Red Hourse bathing» painting, Red Hut fairy tale, red pioneer tie and other cultural memes.
ACTIVE ALIEN CLOTHES
T-shirts graffiti
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